TY  - GEN
AU  - Zikmund, William (et.al)
TI  - Business research methods: : a South Asian perspective
SN  - 9788131520369
U1  - 658.0072 
PY  - 2016///
CY  - New Delhi
PB  - Cengage Learning
KW  - Business
KW  - Research
KW  - Management
N2  - A good manager needs to have insight into the previous happenings as well as the present situation in a business so as to be able to identify the underlying trends to develop short-term and long-term business strategies. These trends could relate to managing employees, using financial resource, studying target consumers, designing or formulating products, and promoting products effectively. Collecting useful information and analyzing it to identify underlying patterns require knowledge of research methods.
Business Research Methods is intended to provide opportunities to learn about research methods (both qualitative and quantitative) and to apply them in the real business context through class-room discussions and exercises. Designed as a guide to students, researchers, and individuals carrying out business projects, this book explains how to formulate research questions, design a research plan, develop a survey questionnaire, and solve critical issues of sampling and data collection including detailed illustrations of statistical data analyses, interpretation of output, inference, and report writing. With this book, readers will get a firm grounding of each and every critical concept, method, and illustration

ER  -