TY  - BOOK
AU  - Kumta, Nirmit
TI  - A Study on the Effect of Brand Elements on Consumers in the Indian Soft Drink Market
PY  - 2016///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Consumer Behaviour
N1  - Name of the Guide:  Prof. Suhas Pai
ER  -