TY  - BOOK
AU  - Tandel, Mrinmayi
TI  - Impact of packaging on consumer buying behaviour with respect to the FMCG Industry
PY  - 2016///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Consumer Behavior
N1  - Name of the Guide:  Prof. Siddharth Dabholkar
ER  -