TY  - GEN
AU  - Lindstrom, Martin
TI  - Brand sense: : sensory secrets behind the stuff we buy
SN  - 9780749460570
U1  - 658.827 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page India Ltd.
KW  - Brand name products.
KW  - Business names
KW  - Advertising
N2  - Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal
ER  -