TY  - BOOK
AU  - Naik, Bhakti
TI  - A study of the key success factors for a good viral marketing campaign and how companies are using it
PY  - 2016///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Viral Marketing
N1  - Name of the Guide:  Prof. Deepak Ganachari
ER  -