TY  - GEN
AU  - Joshi, Atul
TI  - Winning a billion consumers : : a disruptive approach for success in India
SN  - 978-9351505570
U1  - 658.812 
PY  - 2015///
CY  - New Delhi
PB  - Sage Publication India Pvt. Ltd.
KW  - India
KW  - Consumer
N1  - Foreword P. Dwarkanath
 
Preface
 
Acknowledgements
 
The Last Mile: A Strategic Differentiator
 
Winning in a Billion Consumer Market
 
Cracking the Da Vinci Code
 
Revitalizing the Last Mile: Tools and Frameworks
 
The Five Knots of the Last Mile
 
Sextant Arcs of Turbonators
 
The Revenue Turbine
 
Delivering the Last Mile: Mission Critical(s)
 
Zero Calorie Value Chains
 
Customer Capital in the Times of the Millennial Generation
 
Man and Machine, not Man or Machine
 
Swarm Intelligence: The Execution Supremacy
 
Epilogue
 
Index
N2  - India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world’s top 10 countries in terms of GDP.

How do some companies win big in this market?
Why do many companies fail to go after the big opportunities?
What are the new growth strategies that can triumph in this diverse market?

Leading companies have succeeded in India not necessarily by unleashing unique technology or better products, but by their ability to competently consummate the last mile as an inevitable ingredient, even an architect, of their success. This book provides a disruptive approach to successfully create and capture “undiminished” potential of a billion-consumer market

ER  -