TY  - BOOK
AU  - Waghmare, Mohan
TI  - To study the perception of Ketripin brand in the minds of Doctor (India's First Time Launch)
PY  - 2012///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Brand management
N1  - Name of the Guide:  Prof. Chandrashekar Kaushik
ER  -