TY  - BOOK
AU  - Gosar, Rikin
TI  - To understand the consumer behavior in mumbai and develop communication strategy for 'pride of cows'
PY  - 2013///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Consumer behaviour
N1  - Name of the Guide:  Prof. Suhas Pai
ER  -