TY  - BOOK
AU  - Vinitha, Krishna Kumar
TI  - To access the point of care medium and its business potential & Gauge up the brand personality of Kenacort amongst Doctors
PY  - 2013///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Brand personality
N1  - Name of the Guide:  Prof. Chandrashekar Kaushik
ER  -