TY  - BOOK
AU  - Patel, Vishal
TI  - Study the critical success factor of new product launch and corporate company image of various pharmaceutical companies and access the positioning of alembic in
PY  - 2013///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Market research
N1  - Name of the Guide:  Prof. Chandrashekhar Kaushik
ER  -