TY  - BOOK
AU  - Patidar, Priti
TI  - Strategies on vertical in brand management (four verticals: Market research, creativity, medico marketing, marketing plan)
PY  - 2013///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Marketing strategy
N1  - Name of the Guide:  Prof. Ajay Kulkarni
ER  -