TY  - BOOK
AU  - Puranik, Aditi
TI  - To access the perception and business potential of oxygen TV and to gauge up personality of the brand kenacort
PY  - 2013///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Brand personality
N1  - Name of the Guide: Prof. Parag Mahulilar
ER  -