TY  - BOOK
AU  - Sethi, Radhika
TI  - Mapping the Horeca Segment for Amul Ice-Cream in Mumbai
PY  - 2013///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Market Segment
N1  - Name of the Guide:  Prof. Parag Mahulikar
ER  -