TY  - BOOK
AU  - Shah, Hiten
TI  - Study of segment wise acceptance of Amul Ice-Cream in Comparision with its Competitors
PY  - 2013///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Market segmentation
N1  - Name of the Guide:  Prof. Parag Mahulikar
ER  -