TY  - BOOK
AU  - Vaidya, Abigna
TI  - Developing a pen (Grippo) relaunch strategy for Hindustan Pencils and to find the scope for launching a pen in price segment Rs. 15-30 for Hindustan Pencils
PY  - 2013///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Marketing Strategy
N1  - Name of the Guide:  Prof. Vijay Shahane
ER  -