TY  - GEN
AU  - Payne, Stanley L
TI  - The art of asking questions
SN  - 9780691615684
U1  - 658.83 
PY  - 1951///
CY  - Princeton : 
PB  - Princeton University Press, 
KW  - Questioning
KW  - Social Sciences
KW  - Anthropology
N1  - Why concern yourself? --
May we presume? --
Who left it open? --
Boy or girl? --
Win, place, or show? --
How else? --
Still beat your wife? --
Can you make it brief? --
What's the good word? --
What's wrong with "you"? --
Isn't that loaded? --
How does it read? --
Is it possible? --
How's that again?
N2  - While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results
ER  -