TY - BOOK AU - Malve, Mitali TI - Viability model for Amul Scooping Parlours/Comprehensive study of competitors/Recommendations & Suggestions for Scooping Parlours PY - 2014/// CY - Mumbai PB - IES's Management College and Research Centre KW - Brand management N1 - Name of the Guide: Prof. Siddharth Dabholkar ER -