TY  - BOOK
AU  - Lakhani, Manali
TI  - Improve market positioning of Amul Ice Creams in MF Stores and Comparison of Amul Cream with Baskin Robbins v/s Kwality Walls
PY  - 2014///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Brand positioning
N1  - Name of the Guide:  Prof. Siddharth Dabholkar
ER  -