TY - BOOK AU - Shaikh, Shazib ED - TI - Asian Journal of Management Cases Vol. 9: 2012 SN - 0972-8201 CY - New Delhi PB - Sage Publication KW - MANAGEMENT KW - India KW - Management Cases N1 - INDIAN JOURNAL; http://ajc.sagepub.com/content/9/1.toc; Asia ER -