TY  - BOOK
AU  - Lavekar, Milind
TI  - Study of premium Ice-Cream segment, positioning of Rich cream premium Ice-Cream of Amul & Great Buzz to increase awareness & sales in Mumbai
PY  - 2014///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Brand management
N1  - Name of the Guide:  Prof. Siddharth Dabholkar
ER  -