TY  - BOOK
AU  - kalra, Vishal
TI  - Market study management & analysis of decline in sales volume of Take-Home packs of Amul Ice-Cream
PY  - 2014///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Marketing research
N1  - Name of the Guide:  Prof. Mohan Rao
ER  -