TY - BOOK AU - Shetty, Shriti TI - To study Amul frozen yoghurt availability, physical traits and suggested course of action/comprehensive look at competitor yoghurt parlours and subsequent mapping to Amul scooping PY - 2014/// CY - Mumbai PB - IES's Management College and Research Centre KW - Marketing research N1 - Name of the Guide: Prof. Suhas Pai ER -