TY  - BOOK
AU  - Maurya, Sumit
TI  - Study evaluating attitude and perception of retailers and customer towards Amul scooping parlour with focus on Mumbai
PY  - 2014///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Consumer behaviour
N1  - Name of the Guide:  Prof. Ritu Sinha
ER  -