TY  - BOOK
AU  - Rathi, Hemant
TI  - To undertake a comprehensive study of Amul Ice-cream tubs segment and suggest recommendations for future line of action to increase volume sales
PY  - 2014///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Marketing research
N1  - Name of the Guide:  Prof. Ritu Sinha
ER  -