TY - GEN AU - Griffith, David A. TI - Journal of International Marketing - Vol 23: 2015 SN - 1069-031X PB - American Marketing Association KW - International Marketing KW - MARKETING N1 - International Journal UR - http://journals.ama.org/toc/jimk/21/1 UR - http://journals.ama.org/toc/jimk/22/2 UR - http://journals.ama.org/toc/jimk/22/3 UR - http://journals.ama.org/toc/jimk/21/4 ER -