TY  - GEN
AU  - Frazier Gary L.
ED  - American Marketing Association
TI  - Journal of Marketing  Vol 76 No. 1: 2012
SN  - 0022-2429
PB  - American Marketing Association
KW  - Marketing
N1  - International Journal
UR  - https://www.ama.org/publications/JournalOfMarketing/Pages/JMTOC_2012.1.aspx
UR  - https://www.ama.org/publications/JournalOfMarketing/Pages/JMTOC_2012.2.aspx
UR  - https://www.ama.org/publications/JournalOfMarketing/Pages/JMTOC_2012.3.aspx
UR  - https://www.ama.org/publications/JournalOfMarketing/Pages/JMTOC_2012.4.aspx
UR  - https://www.ama.org/publications/JournalOfMarketing/Pages/JMTOC_2012.5.aspx
UR  - https://www.ama.org/publications/JournalOfMarketing/Pages/JMTOC_2012.6.aspx
ER  -