TY - GEN AU - Erden, Tulin ED - American Marketing Asscotiation TI - Journal of Marketing Research - Vol 51: 2014 SN - 0022-2437 CY - Chicago PB - American Marketing Association KW - Marketing Research N1 - International Journal UR - https://www.ama.org/publications/JournalOfMarketingResearch/Pages/JMR-TOC-2014-1.aspx UR - https://www.ama.org/publications/JournalOfMarketingResearch/Pages/JMR-TOC-2014-2.aspx UR - https://www.ama.org/publications/JournalOfMarketingResearch/Pages/JMR-TOC-2014-3.aspx UR - https://www.ama.org/publications/JournalOfMarketingResearch/Pages/JMR-TOC-2013-4.aspx UR - https://www.ama.org/publications/JournalOfMarketingResearch/Pages/JMR-TOC-2014-5.aspx UR - https://www.ama.org/publications/JournalOfMarketingResearch/Pages/JMR-TOC-2014-6.aspx ER -