TY  - GEN
AU  - Jenni Romaniuk And Byron Sharp
ED  - 
TI  - How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
AV  - 658.827/Rom/Sha 32848
PY  - 2016///
CY  - Oxford University Press 
PB  - Australia 
KW  - Brand Management
KW  - Brand Name Product
KW  - Marketing
N1  -  How Brands Grow / Byron Sharp and Jenni Romaniuk --
Target the (Whole) Market) / Byron Sharp and Jenni Romaniuk --
Where New Customers Come From / Byron Sharp and Jenni Romaniuk --
Building Mental Availability / Jenni Romaniuk --
Leveraging Distinctive Assets / Jenni Romaniuk --
Achieving Reach / Jenni Romaniuk --
Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East --
Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp --
Online Shopping...Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk --
New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp --
And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk
N2  -  	
"This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket
ER  -