TY  - BOOK
AU  - Gupta, Alpana; Gupta, S.M.
AU  - Gupta, S. M.
TI  - Effective business communication
SN  - 978-81-309-3363-4
U1  - 651.7/Gup/Gup 
PY  - 2016///
CY  - New Delhi
PB  - Viva Books Pvt. Ltd.
KW  - Business Communication
N1  - Contents:

Preface
Acknowledgements

Chapter 1: What is Communication
Chapter 2: Media and Types of Communication
Chapter 3: Qualities of Good Communication
Chapter 4: Organisational Communication
Chapter 5: Listening
Chapter 6: Phonetic Symbols and Transcription
Chapter 7: Conversational English
Chapter 8: Group Discussions
Chapter 9: How to Face Interviews
Chapter 10: Seminar Presentations
Chapter 11: How to Conduct a Meeting
Chapter 12: Business Proposals
Chapter 13: Paragraph Writing
Chapter 14: Essay Writing
Chapter 15: Cross Cultural Communication
Chapter 16: Development of Soft-Skills
Chapter 17: Negotiations
Chapter 18: Functional English for Business
Chapter 19: Resume Writing
Chapter 20: Business Letter Writing
Chapter 21: E-mail Messages
Chapter 22: Telephone Etiquette
Chapter 23: Business Vocabulary
Chapter 24: Sundry Vocabulary
Chapter 25: Words Often Confused
Chapter 26: List of Words that are Generally Misspelt/Mispronounced
Appendix I: Abbreviations
Appendix II: Punctuation Review
Appendix III: Common Errors in Business Writing
Appendix IV: Questions on Communication
References
Index
N2  - This book will prove useful for executives, managers, professionals from a wide range of industries who wish to improve their business language and professional skills. This course will develop language skills in meetings and common strategies for presentation skills, business skills, listening skills, business letter writing skills and superb resume writing skills. The professionals will be able to communicate more confidently, speak more accurately and fluently, improve their written English including emails, expand their business vocabulary, improve their knowledge of grammar, work successfully in international cultural environment, and develop their soft skills. The course will help the MBA, BBA and Hotel Management aspirants to participate in group discussions and face interviews successfully. The material is based on latest research in language acquisition, communication theory and linguistics. The course material has been presented in a user-friendly, easy to understand, lucid and simple English

ER  -