TY  - BOOK
AU  - Murray, David Kord
TI  - Borrowing Brilliance : The Six Steps To Business Innovation By Building On The Ideas Of Others
SN  - 978-1-847-94019-3
U1  - 658.4063/Mur 
PY  - 2009///
CY  - London
PB  - rh Business books
KW  - Innovation
KW  - Creative thinking
KW  - Diffusion of Innovations
N2  - In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-“borrowing”. 

As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: 

?Defining-Define the problem you’re trying to solve. 

?Borrowing-Borrow ideas from places with a similar problem. 

?Combining-Connect and combine these borrowed ideas. 

?Incubating-Allow the combinations to incubate into a solution. 

?Judging-Identify the strength and weakness of the solution. 

?Enhancing-Eliminate weak points while enhancing strong ones. 

Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

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ER  -