TY  - BOOK
AU  - Morgan, Adam
TI  - Eating the big fish: how challenger brands can compete against brand leaders
SN  - 978-81-265-6581-8
U1  - 658.827/Mor 
PY  - 2009///
CY  - New Jersey
PB  - Wiley
KW  - Brand name products--Management, Product management,New products, Brand Management
ER  -