TY  - BOOK
AU  - Rao, Subba P.
TI  - International Business : As Per New Cbcs Syllabus For Sixth Semester, Bba (Bangalore University) 2014-2015
SN  - 978-93-5262-454
U1  - 658.049/Rao 
PY  - 2017///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - International business
N1  - Contents -
1. International Business: Nature, Theories and Competitive Advantages
2. Modes of Entering International Business
3. Globalisation
4. Multinational Corporations
5. International Markets Intelligence
6. Exim Trade: Foreign Trade Procedures
7. Exim Trade: Export Promotion
Skill Development
N2  - International Business has been undergoing several changes since the introduction of liberalization, globalization, and privatization during 1990s. In addition, establishment of the World Trade Organisation has given greater fillip to the growth of international business. Paradigm shifts in information and communication technology, manufacturing technology and logistics technology led to revolutions in international business.
Many Universities introduced Master of International Business course and International Business subject at Undergraduate level due to revolutions in and growing importance of international business.
An attempt is made to bring this book on “International Business” written based on the syllabus of BBA course of Bangalore University
ER  -