TY  - GEN
AU  - Business World
TI  - Marketing whitebook 2017-2018
U1  - 658.8/BW 
PY  - 2017///
CY  - New Delhi
PB  - Business World
KW  - Marketing whitebook 2017-18
N2  - This handy manual is based on current studies from the country's best-known consulting firms and market research agencies. Anchored by perceptive columns from experts, this easy-to-navigate volume is divided into three broad sections: The Indian Marketscape: A macro view of the country, giving an economic, social, and infrastructural picture of this nation People and Places: Meet the diverse Indian consumer, and what drives her choices Changing Consumption Patterns: A look at the changing dynamics that will shape the future of the Indian marketplace
ER  -