TY  - BOOK
AU  - Prashar, Sanjeev 
AU  - T. Sai Vijay, 
AU  - Parsad,  Chandan 
TI  -  Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework
KW  - Online Shopping,
KW  - Structural Equation
KW  - Modelling,
KW  - Stimulus–Organism–Response,
KW  - Web Satisfaction,
KW  - Website Cues
ER  -