TY  - BOOK
AU  - Dandotiya, Abhishek 
AU  - Dandotiya, Gunjan 
TI  -  Q-Connect: Reaching Rural Customers with Assam Mobile Theatre
KW  - Rural Advertising,
KW  - Event-based Promotions,
KW  - Assam Mobile Theatre,
KW  - Folk Media
UR  - http://journals.sagepub.com/doi/full/10.1177/0256090916686682
ER  -