TY  - BOOK
AU  - Jadhav, Prashant
TI  - A study on the evolving consumer preferences towards the brand - Patanjali
PY  - 2017///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Brand management
KW  - Marketing
N1  - Name of the Guide:  Prof. Richa Chaudhary
ER  -