TY  - BOOK
AU  - Kukreja, Soniya
TI  - A study on changing buying behaviour for premium perfume brands: online vs in store
PY  - 2017///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Consumer behavior
KW  - Marketing
N1  - Name of the Guide:  Prof. Richa Chaudhary
ER  -