TY  - BOOK
AU  - Wang, Yonggui 
AU  - Lee, Jongkuk 
AU  - Fang, Er (Eric) 
AU  - Ma, Shuang 
TI  - Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination
KW  - Customization
KW  - Project revenues–costs
KW  - Customer participation
KW  - Demand ambiguity
KW  - Relational embeddedness
ER  -