TY  - BOOK
AU  - Kumar, V.
TI  -  Integrating Theory and Practice in Marketing
KW  - Marketing
UR  - http://web.b.ebscohost.com/ehost/detail/detail?vid=2&sid=475773ad-bb12-4855-8799-7f2e2c47240d%40sessionmgr103&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=122682367&db=bsh
ER  -