TY  - BOOK
AU  - Collinson, Simon; Narula, Rajneesh; Rugman, Alan M.
TI  - International Business
SN  - 978-1292-06439-0
U1  - 658.049/Col/Nar 
PY  - 1995///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - International business
N1  - Table of Contents

Part One    THE WORLD OF INTERNATIONAL BUSINESS
Chapter 1    Introduction to International Business  
Chapter 2    General Frameworks in International Business   
Chapter 3    MNES, Innovation and Competitiveness
Part Two    THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Chapter 4    International Politics
Chapter 5    International Culture
Chapter 6    International Trade
Chapter 7    International Financial Markets and Institutions  
Part Three    INTERNATIONAL BUSINESS STRATEGIES
Chapter 8    Multinational Strategy  
Chapter 9    Organizing Strategy   
Chapter 10 Corporate Strategy and National Competitiveness  
Chapter 11 MNE’s as Responsible Stakeholders
Part Four   FUNCTIONAL AREA STRATEGIES
Chapter 12 Production Strategy   
Chapter 13 Marketing Strategy
Chapter 14 Human Resource Management Strategy  
Chapter 15 Political Risk and Negotiation Strategy
Chapter 16 International Financial Management
Part Five    REGIONAL STRATEGIES
Chapter 17 European Union  
Chapter 18 Japan
Chapter 19 North America
Chapter 20 Emerging Economies   
Chapter 21 China   
Glossary 
Index
N2  - About This Product
DESCRIPTION
Business is becoming increasingly international, as the interaction, exchange and interdependence between nations, firms and people around the world keeps on growing. Our complex, fast-moving global economy continually throws up new management and leadership challenges, which require clear thinking
ER  -