TY  - GEN
AU  - Kachru, Upendra
TI  - Strategic management
SN  - 9789339204099
U1  - 658.4012 
PY  - 2015///
CY  - Chennai
PB  - McGraw-Hill Education (India) Private Ltd
KW  - strategic Management
N1  - 

1.       Basic Concepts

2.       Corporate Governance

3.       Corporate Social Responsibility and Ethics

 

Part 1: Strategic Analysis

4.       The External Environment – the Macro-environment

5.       The External Environment – The Micro-Environment

6.       The Internal Environment

7.       Strategic Thinking and Situation Analysis

 

Part 2 Strategy Formulation

8.       Corporate Purpose

9.       Business Strategy

10.    Corporate Strategy

11.    Global Strategies

12.    Setting Functional Strategies

 

Part 3 Strategy Implementation

13.    Structure and Controls

14.    Implementation, Resource Allocation, and Performance

15.    Change and Strategic Change

16.    Innovation, Technological Change, Leadership, and Entrepreneurship

17.    Strategy Evaluation and Control

N2  - 

This new edition of the popular text-book on Strategic Management has been thoroughly revised to meet the changing requirements of the subject. Of late, there has been a shift in focus of strategic thinking – from strategy formulation to strategy implementation. This book has been comprehensively revised to capture this as well as other changes to make it at par with the current teaching and learning requirements in the subject.  The theoretical concepts included in this book are the state-of-the-art positions on the subject. It is a very comprehensive, easy to read, up-to-date text book that will be most useful for the students and practitioners alike. 

    Coverage on all major strategic management topics – external and internal environment, formulation and implementation of strategies, etc. 
    In-depth discussion on Porter’s Five Forces Model
    Focused coverage on corporate governance, corporate social responsibility and ethics, and Innovation and technological change
    Real life examples and cases - Maruti Udyog Limited, Suzlon Energy Limited, AV Birla Group, Wipro, Ashok Leyland, Atlas Corporation, Moser Baer 
    Rich pedagogy - opening and closing vignettes ,boxed items, concept-check, strategic practice, on line exercises


ER  -