TY  - GEN
AU  - Pradhan, Swapna
TI  - Retailing management: text and cases
SN  - 978-93-85965-04-3
U1  - 658.87/Pra 
PY  - 2017///
CY  - Chennai 
PB  - McGraw Hill Education (India) Private Limited
KW  - Retail Management
N1  - Section I: Introduction
Chapter 1: An Overview of the Retail Environment
Chapter 2: Theories of Retail Development and Retail Formats
Chapter 3: Retail in India
Chapter 4: Retail in Key Regions of the World

Section II: Strategy & Planning
Chapter 5: Understanding the Retail Consumer
Chapter 6: Retail Strategy
Chapter 7: Store Site Selection
Chapter 8: Methods of Retail Expansion

Section III: Merchandise Management
Chapter 9: Basics of Retail Merchandising
Chapter 10: The Process of Merchandise Planning
Chapter 11: The Methods of Merchandise Procurement
Chapter 12: Retail Pricing and Evaluation of Performance
Chapter 13: The Development of Private Labels
Chapter 14: Category Management

Section IV: Managing Retail
Chapter 15: Human Resource Management in Retail
Chapter 16: Retail Store Operations
Chapter 17: The Legal and Ethical Aspects of the Retail Business
Chapter 18: Store Design, Layout, and Visual Merchandising

Section V: Creating & Sustaining Value
Chapter 19: Managing Retail Infrastructure
Chapter 20: Supply Chain Management
Chapter 21: Understanding Retail Viability
Chapter 22: Retail Marketing and Branding
Chapter 23: Servicing the Retail Customer
Chapter 24: Role of Technology in Retail
Chapter 25: The Changing Facets of Retail

Case Studies
Case 1 NANZ—A Lesson to Learn From
Case 2 Lessons in Indian Retailing
Case 3 Big Bazaar—The Route to the Indian Mass Market
Case 4 Gili—The Marking of a Super Brand
Case 5 McDonald’s: Made for India
Case 6 A 360° Approach to Time
Case 7 Shoppers Stop—Building A Retail Brand
Case 8 Wooing The Indian Luxury Consumer
Case 9 Category Management for Cosmetics
Case 10 Starbucks: Recreating the Experience
Case 11 Kmart—What Went Wrong?
Case 12 The IKEA Way
Case 13 Wal-Mart: Smiling Around the World
Case 14 Tesco: Fresh but not Easy
Case 15 Food for Thought?
N2  - With the growing relevance and vibrancy of retailing, there is a great increase in the quality and quantity of contemporary thinking and research in this discipline. Also, the Indian retail landscape has evolved with a dynamic interplay of various economic and demographic factors.

With the objective of providing conceptual clarity and connecting learners to retailing in practice, the new edition of this popular textbook on retailing management incorporates the changes in the retail environment in both Indian and international scenarios. This book offers the readers with comprehensive and up-to-date treatment of the subject matter.

The book features a balanced combination of theory and application, and is packed with a set of 15 case studies.
ER  -