TY  - BOOK
AU  - Fernandes, Rachelle
TI  - A study on consumer buying behavior with regard to tying and bundling
PY  - 2017///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Consumer behavior
KW  - Marketing
N1  - Name of the Guide:  Prof. Minu Mehta
ER  -