TY  - BOOK
AU  - Gupta, Prachi  [et.al]
TI  - Marketing management: indian cases
SN  - 978-93-325-8710-6
U1  - 658.072/Gup/Agg 
PY  - 2018///
CY  - Noida
PB  - Pearson Education India Pvt. Ltd 
KW  - Marketing
KW  - Case Studies
KW  - India
N1  - Table of Content

• Explore marketing mix with MTR Foods
• Understand customer value with India's e-commerce space and Flipkart
• Delve into the world of Information System and data utilization with Starbucks and Amazon
• Learn to leverage corporate trust and technology strength in the B2B market with Zicom
• Comprehend marketer's challenges and complexities with Facebook's strategies in India and China
• Mahindra & Mahindra explains consumer segmentation strategies
• Kellogg's Corn Flakes shows the way to find market for a product
• Fevicol demonstrates how to reinvent brand and sales
• Oreo illustrates the advantages of effective integrated marketing communication
• Comprehend digital marketing with Wonder Cement
• Unilever shows the way to build brand and market with holistic marketing initiatives
 
	
Salient Features

1. MTR Foods - A Marketing Marvel
2. Customer Value - Explored, Created, Communicated & Delivered
3. Customer Loyalty - The Ultimate objective of every Marketer
4. Starbucks India: The Human Coffee Experience
5. The Techy Amazon Insight
6. Consumer Behaviour - Its wide facets and deep implications
7. ZICOM - Leveraging Corporate Trust and Technical Strengths in the B2B Market
8. Facebook: Business Connections in India and China
9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector
10. Kellogg's Cornflakes in India: Finding a platform that connects
11. Nivea - Managing a Legacy Brand
12. The Call of the Competition
13. Fevicol- The Iconic Bond
14. Designing and managing services
15. Aachi Masala - Entering the North Indian Masala category
16. Slicerooms: A Slice of Time, A cut of profits!
17. Oreo In India - Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively
18. Wonder Cement - Building a strong brand Through Digital marketing
19. A case study on Direct Marketing of Wedding Return Gifts
20. Selling process in Animal Nutrition and Health Industry
21. Amazon.com adapts its Retail Business in India
22. E-Marketing Models: Retailers Perspectives a case of Groupon
23. Unilever: working beyond the horizon


N2  -  Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses
ER  -