TY  - BOOK
AU  - Nishar, Khyati
TI  - A study analyzing the launch of EPIC-Premium ice-cream by amul & proposing strategies for improving sales
PY  - 2015///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Sales management
KW  - Marketing
N1  - Name of the Guide:  Prof. Hirendra Soni
ER  -