TY - BOOK AU - Doshi, Aditi TI - To position Bisleri Pop and do a study on customers awareness of the same, also to design strategies for penetrating into the untapped corporate arena with respect to bisleri's packaged drinking water PY - 2016/// CY - Mumbai PB - IES's Management College and Research Centre KW - Customer awareness KW - Marketing N1 - Name of the Guide: Prof. Minu Mehta ER -