TY  - BOOK
AU  - Siddhartha, T 
AU  - Nambirajan, T .
AU  - Ganeshkumar, C 
TI  - Distribution Methods Adopted for Self-Help Group Products: An Empirical Analysis
KW  - Marketing channels;
KW  - Sales promotion
KW  - Support groups
KW  - Self-Help Group (SHG
KW  - Pondicherry (India);
N2  - The objective of this study is to examine the various distribution methods adopted for the Self-Help Group (SHG) products in the Union Territory of Puducherry. The research variables were identified from the literature review relating to distribution methods of SHGs. Primary data was collected from a random sample of 251 SHGs through survey method using a well-structured questionnaire. The data was analyzed using statistical techniques like simple mean, chi-square and correspondence analysis. The results reveal that majority of SHGs deliver finished goods to customers on foot and bus, and the distribution channel adopted by majority of the groups in selling their products is through direct sales. Further, no significant association was found between distribution channel and sales promotion expenditure of the SHGs.
ER  -