TY  - BOOK
AU  - Mehra, Bharat
TI  - A study of evaluating the retail penetration and consumer preferences of amul ice-cream in Mumbai
PY  - 2017///
CY  - Mumbai
PB  - IES's Management College and Research Centre
KW  - Consumer behavior
KW  - Marketing
N1  - Name of the Guide:  Prof. Mrunal Joshi
ER  -