TY - BOOK AU - Blesson, Philip TI - An empirical study on channel sales distribution - observce market and find out the competitiors and their strategies and the penetration of Amul beverages in retail outlets of Mumbai PY - 2017/// CY - Mumbai PB - IES's Management College and Research Centre KW - Retail management KW - Marketing N1 - Name of the Guide: Prof. Mrunal Joshi ER -