TY - BOOK AU - Shimpi, Ruchi TI - • To understand the client servicing role and responsibilities in the digital media firm. • To monitor and evaluate the brand presence on social media platforms and design online branding solutions for various brands. • To learn how market research is practiced through utilizing competitive analysis as a tool at Dentsu Webchutney PY - 2017/// CY - Mumbai PB - IES's Management College and Research Centre KW - Digital marketing KW - Marketing N1 - Name of the Guide: Prof. Suhas Pai ER -